Founded in 2024 by Vale and Sofí in Bogotá, Colombia, +57 was born from conversations with friends around the world about what defines us as Colombians. This number, +57, not only reflects our roots but also represents the Rolo spirit and the pride of being one.

+57 isn't just a brand, it's a statement of identity. The "+57" symbolizes our Colombian roots and reflects a vibrant and optimistic attitude toward life. It's a tribute to the rich heritage of denim and the stories we create together. We want every person who wears our jeans to feel authentic and confident, because, let's face it, is there anything that makes you feel better than a good pair of jeans?

When it comes to design, we don't follow trends, we create them. Just as the "+57" logo honors our roots, our commitment goes beyond making clothes; we seek to raise awareness about responsible consumption. Through sustainable denim, we want to positively impact the entire fashion chain... and make you look amazing while doing it!